Without a thesis, your argument falls flat and your information is unfocused.
Thomas The market is changing, and the time has come to redesign the package of that old established brand. This will revitalize the brand, the marketing manager supposes. Or, a new product with great promise emerges from the laboratory, and a new package must be created from scratch.
In both of these instances, the process of developing a new package tends to be the same. The package design firm attempts to get the client the brand manager, the new products manager, the marketing vice president, etc. In a perfect world, the client would have a clear vision and accurately communicate this vision meaning marketing goals and packaging objectives to the package designers.
Typically, these designs are screened by the marketing executives, and a few designs are chosen for further development. The stage is now properly set for a marketing disaster; poor package design is often a major cause of marketing failure. If the marketing professionals had flawless judgment, marketing meltdowns could be avoided.
Unfortunately, marketing departments are never smart enough to see the market, or the new package, through the eyes of the average consumer.
The marketing staff knows too much and is blinded by that knowledge. The marketing staff is biased by the mythologies of their profession, industry, and company. The marketing staff is rarely similar to or representative of the ultimate consumers of the product the marketing professionals tend to be much better educated and much higher in income than their customers.
Also, marketing folks are often shielded by the corporate bureaucracy from the realities of the messy, helter-skelter marketplace. Lastly, two or three marketing executives are too small a sample for their decisions to be statistically reliable. So marketing executives and their judgments cannot be trusted.
Can we turn to research for assistance, or is the research itself flawed? Marketing research is not perfect. It has its biases and its blindness. Research tends to favor the status quo. This tends to mean that an existing package, the benchmark, will almost always outscore a new package design.
This bias must be understood and taken into account in interpreting the results of packaging tests. There are many other research pitfalls sampling problems, study design issues, questionnaire problems, analytical problems, etc.
Despite its limitations, research improves the odds of success, compared to three or four executives sitting around a conference table. Keys to Using Research in Package Design What are the keys to using research to develop and evaluate package designs?
The research should ideally begin at the beginning. Good qualitative research can be invaluable in helping marketing executives set the correct goals and objectives for the new package design.
This qualitative research should include an ethnographic component, the observation of shoppers in a natural retail environment, and perhaps in a usage environment.
How do consumers shop the category? How much time do they spend in front of the display? How many packages do they pick up?
How many shoppers read the details on the label? How many packages of what sizes are purchased? How does the consumer interact with the package in the home before, during, and after usage? After observations of actual shopping and usage behavior, in-depth interviews should be the next step.
What are the primary motivations and perceptions that drive brand choice? Are respondents aware of brand names, or do they buy based on the color and design of the package?This thesis focuses to the importance of the packaging and like the name of the topic already indicates effects of the packaging in the supply chain.
The reason for the survey. A thesis statement: tells the reader how you will interpret the significance of the subject matter under discussion.
is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper. directly answers the question asked of you.
A thesis is an interpretation of a question or subject, not the subject itself.
The thesis option is for students seeking to pursue career options that offer a greater opportunity for further research or advanced study in the field of packaging science. It is meant to provide depth of study, emphasizing the research process.
It is important that marketers really get to know their market well so that they can make sure that they are having a positive level of penetration.
If the pac. That type of thesis is a long, well-written paper that takes years to piece together.
Design of Automated Packaging Machine A Major Qualifying Project Report: Submitted to the faculty of the Worcester Polytechnic Institute in partial fulfillment of the requirements for the Degree of Bachelor of Science by _____ _____ Nathan Spiegel Sean Ivey Partners from Huazhong University of Science and Technology. Manual on Food Packaging Page 3 of 74 About this manual This manual was prepared under funding support by FAO Technical Cooperation Programme project TCP/SAM/ The thesis option is for students seeking to pursue career options that offer a greater opportunity for further research or advanced study in the field of packaging science. It is meant to provide depth of study, emphasizing the research process.
Instead, we’re talking about a single sentence that ties together the main idea of any argument. In the context of student essays, it’s a statement that summarizes your topic and declares your position on it.
Thesis recommendations section is a good way of showing how significant your paper is. Learn to reveal this information effectively and correctly with the help of following tips.